We got the great joy of working with the ever-talented Emilie of Emilie Faith Photo on a Triple Threat Project this year, where we transformed her messaging, logo, and website.
We designed Emilie’s original branding back in 2020 when Trio Creative Studios first started. Emilie’s original brand was reminiscent of all things groovy, seventies, and bright. The thick, curvy letters and bright yellow logo we created for Emilie pay homage to the decade while creating a brand that felt fun and approachable to her clients.
During that former season of her business, the approachability and creativity drew new clients to her growing brand. Emilie was the queen of experimentation, always attending and creating styled shoots and playing around with different editing styles.
After three years of this experimentation, Emilie’s style matured into what it is today. When she returned for a rebrand, we wanted to create something that was reflective of her more refined, cinematic style.
Instead of twinkly stars and chunky letters, her new logo sports a simple serif font paired with a cherub illustration, symbolic of romance and faith.
The cherub illustration was central to Emilie’s brand story. She came to our team knowing she wanted to incorporate this iconography in her new brand.
The color palette is muted and earthy, pairing well with the colors that you see in so many of her images.
Below you’ll see the suite of logos, illustrations, and brand visuals we created for Emilie’s new brand.
Emilie’s shooting style is raw, honest, and emotive and she is known for her creative flash portraits. We were sure to emphasize this speciality on her website with a dedicated spot.
If you read through Emilie’s website, you’ll notice the intentional messaging that was written to connect with her audience and show off what makes her different.
Instead of run-of-the-mill paragraphs that explain the process of photography, we infused Emilie’s personality into each section to draw her audience in and get them psyched to shoot with her.
At the end of the project, Emilie had completely new messaging, an entirely updated logo, illustration, and brand visual suite, and of course, a high-performing website.
To experience Emilie’s website for yourself check it out here: EmilieFaithPhoto.com.
To book a Triple Threat project of your own, click here to learn more.