If you’re like 95% of photographers, you book less in the colder months and more in the warmer ones. It can feel a little nerve-wracking if you’re not as busy, but don’t fret: It’s totally normal to have slower and busier times in your biz. I’m here to remind you this downtime is the perfect opportunity to focus on your business instead of just working in it.
Consider this your invitation to use this time strategically to scale your photography business.
Let’s use this time to ramp up your website strategy: with cohesive branding and engaging website messaging that draw your audience in and make the “book now” button their favorite part of your website.
Here’s how we can use these chilly months to get your website really to shine when things heat up:
Potential clients could be landing on your homepage as we speak, and if your site’s messaging and design feel outdated, you could be losing out on bookings before you even know someone was interested. YIKES.
But don’t worry: We’re here to help with that.
Winter gives you the breathing room to sit down and really evaluate your site. And it’s not just about “having a logo” or “grammatically correct messaging”, it’s about using the most updated strategies to ensure your site is performing at its best.
Here’s the thing—while you might feel like winter is slower, potential clients are out there planning ahead. Couples getting married next summer or families booking springtime photoshoots are already researching photographers. If they stumble upon your site and it’s hard to navigate, doesn’t tell a clear story, or feels outdated, they’re going to click off it faster than you say: “book me.”
On the flip side, a polished, updated website that feels fresh and you? That’s how you stand out in a sea of sameness.
Come spring, you’ll (hopefully!) be back-to-back with shoots, edits, and client meetings. And in order to ensure that’s the case, you need a BRAND, not just an impressive portfolio.
In fact, we find ourselves saying this to photographers A LOT: If you’re relying on your photos speaking for themselves, you need a better brand strategy.
A strategy that explains…
If your design is beautiful but your messaging is unclear, potential clients will forget you before they’ve even minimized your website’s tab in their browser. And if your messaging is spot-on but your design feels clunky or outdated, your clients aren’t going to read a word.
When you work with our team, we’ll help you align your messaging and your design. So your brand doesn’t just look great, it clearly communicates why you’re the no-brainer option.
This is where we come in. We’re experts at helping photographers create a visual identity that complements your photos, positions you as an expert, and keeps you top of mind to the perfect-fit clients. We’ll create messaging that your ideal client relates to so much, they can’t help but click “book now.”
Book your free consult call and let’s chat about exactly what this would look like for your photography brand.
To view our services first, check them out here.