Do you end up just staring at a blinking cursor every time you sit down to write about your business or update your website?
Copywriters are masters at wordsmithing and create strategies that are specifically tailored to your target audience so you can close sales on repeat and talk about your business with more confidence and clarity.
Not to be confused with the legal term copyrighting, copywriters (spelled with an w) are writers who have mastered the art of using words to persuade and sell. Investing in a copywriter is one of our top tips for small business owners because it will transform the way you think, feel, and relate to your business and it’s buyers.
Below are 10 ways that working with a copywriter can transform your business and increase your bottom line:
1. Create clarity around the transformation your products or services provide
People don’t always buy the best products or services. They DO buy the products or services that are conveyed in the most clear and compelling way. Copywriters know the art of persuasion, and how to discuss the features and benefits of your offers in a way that your ideal audience will find most valuable. All small businesses solve a problem or satisfy a desire. By honing in on who and how you help, copywriters help you take the guesswork out of what to write (whether it be on your website, social media, or marketing collateral!)
2. Make it easier for you to talk about your business to potential clients
Do you freeze up when people ask you the dreaded “what do you do”? Hiring a copywriter can alleviate this problem entirely by helping you talk about your business without the sweaty palms, staring at the floor, or stuttering. Whether you’re current answer is boring, long-winded, or lacks clarity, copywriters can help you transform your elevator pitch into something clear, engaging, and fun.
3. Help you stand out in a saturated market
Let’s be honest– there are likely other businesses who offer the same products or services as you do. Of course, no one can do it like you do it, but on paper it might feel like you blend into the pack. Copy helps gives you a competitive edge, explaining what makes you special and why you are the perfect solution to your customers’ problems or desire.
4. Craft “sticky” messaging that is memorable to your ideal audience.
You want your business to stay top of mind. That way if someone gets distracted during checkout, or isn’t currently in the market for your product or service (but will be later), your business is the first one that comes to mind. This strategy is so commonly overlooked. Staying top of mind will ensure your audience has an AH-HA moment when they run into a problem and remember you have the solution.
A great example of this can be found in the wedding industry. Let’s say you have a follower who isn’t currently engaged, but is in a committed, long-term relationship. If you are constantly showing them your gorgeous wedding photos and marketing your services as a great wedding photographer in their area, when they fiance finally pops the question, you’ll be the first person they reach out to in hopes that you can photograph their day. This is the power of a strong brand and copy strategy. You connect with your audience in a memorable, sticky level so that your business stays in their minds and hearts regardless of when they are actually in the market to make a purchase.
5. Form an emotional connection with your audience through the power of words
While having a pretty website will grab the attention of your audience, and a professional logo will make your brand look established and “more legit”, it’s truly your messaging that will convince your audience to buy. By answering how your product or service will make their lives better, you draw them into a story that they will associate with different emotions. Emotions are strong predictor of what we are most likely to remember, so really painting a picture for your people makes it more likely that they will purchase from you in the future.
6. Increase website conversations by inviting customers into a story
People have shockingly short attention spans, especially when it comes to using technology. Making sure that your site pulls them in like a magnetic field will ensure they keep scrolling and don’t click away.
7. Talk about yourself in a way that doesn’t feel #cringey
We hear it so often, “I’m just so bad at writing about myself. It’s so AWKWARD!” Copywriters, like the ones who have on Team Trio, are great listeners, which makes them great storytellers. We want to hear your story, what makes you tick, the things that make you you. We then transform your words into something inviting that flows seamlessly from one sentence to the next.
8. Master using keywords on your website to improve SEO and rank higher in google
Using keywords, or words that people type into the google search bar when they are looking for a solution, is the best way to improve your SEO ranking on google. If you want to increase your odds of showing up on the first page after a potential customer googles your industry, making sure that your copy mirrors these common words and phrases is advised. Use Google Trends to learn about what words people are typing in with regards to your industry, then tastefully infuse them into your wedding copy.
9. Encourage your audience to feel the way you want them to (inspired, happy, motivated, etc.) when they land on your website
We feel an entire spectrum of emotions based off our past and current experiences. Psychologists know that emotion and memory are very closely linked. If you want to leave a lasting impression, explain how your products or services will make your customers feel. Using emotive language that conveys how they will feel when doing business with you, will help you form genuine connections with those who purchase from you.
10. Close sales with greater ease and alignment because you know exactly WHO you have the capacity to serve best and HOW to connect with them to make the sale
When you can clearly explain your unique selling points and the results you can get for your buyers, it makes it so much easier to sell and promote your work. Copywriters help you define your target audience so you can position your products or services in a way that inspires them to take action.
One of the main services we offer here at Trio Creative Studios is copywriting. We have seen time and time again how using an effective messaging strategy helps small businesses scale with alignment, ease, and clarity. It draws audiences into your business’ story and paints a clear picture of the transform your product or service will provide them. It’s also an extremely effective way to distinguish your business from your competitors by explaining your competitive, irreplaceable edge.
