My hands were quivering as my cursor hovered over the “pay now” button for my first coach. This was the biggest investment I had made in my business (and myself) E V E R.

A million questions were racing through my mind…

 

Will I ever see this money again?

Am I throwing thousands into the void only to be disappointed?

What if I don’t execute the things my coach says correctly and this is a total waste of time, money, and effort?

Is this really an investment, or are you kidding yourself?

 

Investing can FEEL scary. But that doesn’t mean that it is. What ensued after I hit that “pay now” button can only be described as magical. I discovered so much about my entrepreneurial style, overcame mindset blocks that were holding me back, and closed multiple dream clients as a result of that investment. 

I was betting on myself and my coach to make that investment back and see stellar results on the other side of a 6 month coaching package. 

Going with what felt good in that moment would have meant retreating back into my comfort zone and letting fear and imposter syndrome take over. 

I made my money back and then some.

The investments that make you feel comfortable are likely the ones that are keeping you playing small. 

For example: spending a hundred dollars on a few Instagram templates instead of thousands on an expert social media ads manager, might cost you in the long run.

Spending a hundred dollars on a logo instead of thousands on a heartfelt brand strategy and high-converting website will result in your needing to redo your branding over and over again.

Saving now doesn’t mean making more later.

Hiring a $400 wedding photographer instead of $4,000 one, will likely mean receiving a small gallery that falls short of your expectations and waters down the special memories of your big day.

Of course there are exceptions, and I’m not merely suggesting you associate the best product with the most expensive one.

I do, however, want to highlight that intentional investments, the ones that are backed in client proof, the ones where you feel really good about the people you’re investing in, the ones where you know on the other side is even more money and growth, those are the ones you should really go after. 

Here at Trio, we know that the investment you make is a huge act of trust. We don’t take this lightly and do everything in our power to ensure a stellar, money-making end result.

A quick note about debt: We never ever want my clients to go into debt to work with us. So if you’re working with a smaller budget, I don’t want to discourage you. We all start somewhere. As you grow your business, however, make strategic investments that will really move the needle for you and your business. 

You’ll make more money and have greater reach and impact as a result. The choice, of course, is always yours to make.